Link building is a popular search engine optimization technique to boost your site’s authority. However, not all backlinks are good.
But, what white hat links are? White-hat link building is an SEO strategy focusing on long-term search engine optimization results. It involves creating high-quality content and implementing outreach to external websites to acquire inbound links.
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Internal Linking
Internal linking is a crucial part of your SEO strategy. It affects everything from how Google indexes and interprets your site to how your users navigate and experience it.
Whether building a new site or updating an old one, internal linking is essential to on-page SEO. It helps distribute PageRank throughout your domain, which improves your ranking in search results.
It also improves your user experience by helping users find relevant content. For example, when you have a blog that covers several topics over some time, you can use links to similar posts.
It would be best to link to pages on your site that convert visitors more than others. This will pass authority from these pages to other related ones, improving their rankings and conversions.
If you have a Google Search Console account, you can run an internal linking report to identify which pages need more links. This data will help you prioritize your linking strategy and create a more effective overall SEO plan.
Guest Posting
Guest posting is an excellent way to build your brand as a respected source of information. It also helps increase your brand awareness, traffic, and ranking on search engines.
The key to successful guest posting is to find high-quality sites or services like ValuedVoice that you can partner with. Then, create valuable content that adds value to the site and includes links to your website.
An excellent way to do this is to research the sites in your niche. This will help you determine their authority and the quality of their content.
Then, contact the editor or site owner and ask if they want to publish your guest post. You can pitch a topic that fits their needs, and they will likely accept your offer.
Linkable Assets
Linkable assets are informative pieces of content that answer a question or make people want to share them with others. They’re an excellent way to generate links and increase organic search and referral traffic.
Research is an important ingredient in creating linkable assets. It’s essential to know the pitfalls, pain points, and areas of interest in your market or niche well enough to produce content that authentically addresses them.
List posts and case studies are two of the most potent types of linkable assets. They give readers a lot of information in a short amount of time and can help to earn you links from other sites in your industry.
A single person or a team can create these types of content. Developing them can take time and resources, depending on the complexity and subject matter. However, the investment can pay off. These assets can also be used as a PR tool to get your brand talked about on high-traffic, niche-relevant websites.
Authority Building
Search Engine Optimisation is a complex process. It involves several strands that must be married to produce the best results.
Authority building is one of those strands. It consists of building on-site content that helps your brand become a credible source of information for the audience.
It also includes building online relationships, participating in discussions, and sharing your latest content on social media platforms. This helps you build your online reputation and create a sense of community.
This can result in many links to your website and help you earn valuable organic traffic.
The main goal of this type of link building is to build content that Google considers authoritative on a particular subject. This content can be created by publishing pillar pages on specific topics or showcasing your expertise across multiple cases through guest posts and other strategies.
